About
Built by a seller who became a CI leader
I'm Chris Al-Joundi, founder of Overtake Intelligence. I spent a decade carrying a quota at Salesforce, then 11 years building competitive intelligence programs at Salesforce and Zendesk, most recently as Senior Director of Competitive Intelligence.
I've lived both sides of the deal. I know how complex software is bought and sold, so what I build is written for the rep in the deal, not for a launch deck.
Two careers, one advantage
A CI leader who has carried a quota
Salesforce
A decade carrying a quota
- 3x Peak Performers Club as a Salesforce AE
- Built a Canadian commercial sales team from zero to 10 AEs in six months
- Led the #1 SDR team in the Americas
Salesforce · Zendesk
11 years in competitive intelligence
- Competitive deal advisor on Salesforce's largest enterprise deals
- Built and led a global CI program: team, tools and executive reporting
- Scaled win/loss and CI tooling across large sales teams
- Briefed CEOs, executive teams and boards on competitive strategy
The name
Why Overtake?
I'm a lifelong Formula 1 fan. In F1, you don't win by holding position. You win by finding the gap and making the pass. Competitive intelligence should work the same way: less time defending, more time taking share.
What to expect
How I work
Built for the field
Messaging tested with your top reps, so it holds up in a live deal.
Measured in revenue
Success is pipeline, conversion and win rate, tracked from day one.
Built fresh, built to hand over
Made for your market and competitor, with sources and method included.
Fixed scope, fixed fee
No surprises. Smaller engagements credit toward larger ones.
Let's talk about your competition.
Connect on LinkedIn, or book a short call to talk about where you're winning and losing.